Email marketing remains one of the most effective ways for businesses to reach out to their customers and prospects. As a matter of fact, it has been recorded that a total of 4.17 billion people use email worldwide. This explains why despite the rise of newer marketing channels like YouTube, push notifications, Facebook Messenger, and SMS marketing, email marketing continues to provide a personalized and highly effective communication tool. In fact, 92% of adults in the US alone use email, with 61% of them checking and sending emails daily.
As a copywriter, your job is to create email messages that matter to the subscriber and compel them to take action. However, with the increasing difficulty of email deliverability due to spamming and phishing scams, it is important to use email marketing templates that adhere to authenticity and industry standards.
In this article, we’ll introduce five proven email marketing templates that engage and convert. From click magnets to long-form storytelling emails, these templates will help you create compelling and effective emails for your brand.
Click Magnets
The first email marketing template we’ll discuss is the Click Magnet. This style of email is short and sweet, often consisting of no more than 10 words. Click Magnets aim to build curiosity and open a loop in the reader’s mind, relying heavily on a call-to-action that piques the prospect’s curiosity or triggers a micro-commitment. This makes them great for reviving dead leads or starting a dialogue with prospects.
One example of a Click Magnet email is Dean Jackson’s “9-word email”: “Alice, are you still interested in [BLANK]?” The blank could be anything that you’re writing about, such as a product, niche, or topic. Another example is used in the real estate industry: “William, are you still looking to buy a house in France?” These emails are great for re-engaging cold leads, but they must be used sparingly to avoid overdoing it.
The Pros and Cons of Click Magnets
Click Magnets have the power to garner a lot of clicks, are quick to write, and can pack a big punch in just a few words. They are also less of a time commitment for subscribers who don’t want to read lengthy emails. However, it can be difficult to develop trust with just a sentence or two. Unless your audience knows your brand well, they might not take the bait. Short emails leave little room to address your customer’s objections or pre-frame a sale, so expect the bounce rate after your call-to-action to be higher than usual.
Long-Form Storytelling Emails
The second email marketing template is the Long-Form Storytelling Email. This type of email is practically the first half of your sales letter and is highly effective for building brand loyalty. It provides endless opportunities to overcome your audience’s objections, all while you have their trust and attention.
The key to creating an effective Long-Form Storytelling Email is to hook your reader’s attention right away and keep it by telling a story that’s believable, relatable, and valuable. One entrepreneur who follows this style of email copywriting is Matt Bacak. In his sales campaigns, Matt uses his personal stories to share the benefits and potential results that his readers can expect to achieve with his products.
Long emails take time to write well. You must avoid being too long-winded or verbose to keep your reader’s attention. Potent, engaging, and skimmable emails with short paragraphs and narrow format are necessary to ensure high on-site conversion rates.
The Pros and Cons of Long-Form Storytelling Emails
Long-Form Storytelling Emails are highly engaging and create highly committed readers. They also result in a much higher on-site conversion rate. However, they require a lot of effort to create, so you cannot half-ass your way into them. If youraudience doesn’t know your brand well, they may not be receptive to lengthy emails. It’s crucial to strike a balance between engaging storytelling and concise messaging.
Fire Sale Emails
The third email marketing template is the Fire Sale. This template is straightforward and focuses on making quick sales. It includes three core elements: a discount or premium offer, a strong reason why the sale is happening, and a sense of scarcity or urgency.
By offering limited-time bonuses, lowering prices, or providing exclusive deals, you can increase the perceived value of your offer. Clearly explain why you’re having a sale, whether it’s a holiday promotion or a personal reason tied to your business. Finally, create a sense of urgency by setting a deadline or imposing quantity limitations to encourage immediate action.
Fire Sale Emails can be used during specific periods, such as Black Friday or Back to School, or aligned with special occasions that resonate with your audience. The versatility of this template allows you to reuse it multiple times, making it a valuable tool for generating short-term spikes in sales. However, keep in mind that these emails may not be well-received by cold leads or audiences with low trust levels. Additionally, be cautious with the language used to avoid triggering spam filters.
Soap Opera Emails
The fourth marketing template is the Soap Opera. These emails create open loops throughout a campaign by using serialized storytelling. Similar to a soap opera or a binge-worthy Netflix series, each email ends with a cliffhanger that entices readers to eagerly anticipate the next installment.
Andre Chaperon, a renowned copywriter, pioneered the Soap Opera style in his Autoresponder Madness Course. By crafting a series of carefully crafted emails, you can build a compelling narrative that keeps readers engaged and eager for more. This template allows you to create a strong connection with your audience, not just for your brand and offer but also for your mission, personality, and story.
Soap Opera Emails are best suited for autoresponder campaigns or evergreen funnels targeting specific segments of your audience. However, keep in mind that this template requires thoughtful planning and a commitment to writing. A well-executed Soap Opera campaign can yield exceptional brand loyalty. On the downside, it necessitates a series of emails, potentially stretching up to 25 messages.
Shopping cart reminder email
The last template I will refer in this article is the shopping cart reminder email. This type of emails help maximize your shopping cart Items with a Timely Reminder Email
They don’t let those abandoned shopping carts go to waste. As a smart e-commerce owner, you need to send a gentle reminder to your customers that they have items waiting for them in their cart. Timing is crucial, so make sure to send the email an hour after the cart abandonment.
In the reminder email, provide the necessary details of the items in the cart so customers can easily recall their interests. You can also add some persuasive selling points about the items or your brand to entice them further. Additionally, highlight your return policy if you have one, to give them peace of mind. Use a personalized reminder email to convince your customers to complete their purchase and experience the benefits of your products.
Email marketing remains a powerful tool for engaging and converting your audience. The four proven email marketing templates discussed in this article provide various approaches to captivate your subscribers and drive desired actions. Whether you opt for the curiosity-inducing Click Magnets, the storytelling prowess of Long-Form Emails, the quick sales approach of Fire Sale Emails, or the serialized drama of Soap Opera Emails, remember to align the template with your brand voice and audience preferences.
Nurture your email list with valuable content and show your subscribers love. And, don’t forget the importance of crafting attention-grabbing subject lines to increase open rates. By leveraging these templates effectively, you can elevate your email marketing campaigns and achieve remarkable results.
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